• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Presenter Focus

An extension of the Presentation-as-Document Syndrome is what happens to the audience when the screen lights up with a slide filled with dense text and highly detailed tables, charts, and graphs. The focus of the audience immediately, and involuntarily, goes to the graphics, and they start to read. When they start reading, they stop listening. The graphics then become the center of attention and the presenter becomes subordinate to the slide show, serving, at best, as a voice-over narrator and, at worst, as a ventriloquist.

This problem is compounded as the presenter becomes a reader, too. The reading often fails to rise above the level of a verbatim recitation. Reciting the slides verbatim is patronizing to the audience. They think to themselves: “I'm not a child! I can read it myself!” The results are a failure to connect, a failure to communicate, and most likely, a failure to persuade.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint