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Chapter 6. Communicating Visually > The Proper Role of Graphics

The Proper Role of Graphics

Think about a time when you were in the audience at a presentation and the graphics didn't work. What was the problem? The most common answers I get when I ask my business clients this question include:

  • “The graphics were cluttered.”

  • “There was too much on the slide.”

  • “The slide looked like an eye chart.”

  • “The slide was a Data Dump.”


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