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Chapter 5. Capturing Your Audience Immed... > Winning Over the Toughest Crowd

Winning Over the Toughest Crowd

Jim Flautt, was the Vice President of Marketing at DigitalThink, and he participated in the program I delivered to help Mike Pope, the newly ascended CEO, develop a presentation to announce the company's new strategic focus.

The day after the program, Jim attended a presentation at the alumni association of his graduate business school. Jim decided to watch from the back of the room, as I told him I always do, to observe not only the presenter, but the audience reactions as well. The guest speaker was a respected industry leader and a frequent presenter, but his presentation was, from the outset, an unabated torrent of excessive words and slides. Jim could see that the audience quickly lost interest: MEGO. As he watched the shifting heads and squirming bodies in front of him, Jim smiled knowingly to himself. He understood exactly what had gone wrong.


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