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Linking to Point B

To make the opening of your presentation its most effective, you need to do more than capture the interest of your audience. The optimal Opening Gambit goes further by linking to your Point B.

In every one of the examples above, the presenters continued beyond the Opening Gambit, and then hopped, skipped, and jumped along a path that concluded with Point B. To help you do the same, you'll need two additional stepping stones: the Unique Selling Proposition (USP) and the Proof of Concept.


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