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Chapter 5. Capturing Your Audience Immediately > Seven Classic Opening Gambits

Seven Classic Opening Gambits

  1. Question. A question directed at the members of the audience.

  2. Factoid. A striking statistic or little-known fact.

  3. Retrospective/Prospective. A look backward or forward.

  4. Anecdote. A short human interest story.

  5. Quotation. An endorsement about your business from a respected source.

  6. Aphorism. A familiar saying.

  7. Analogy. A comparison between two seemingly unrelated items that helps to illuminate a complex, arcane, or obscure topic.

The Question

One excellent way to open a presentation is with a question directed at the audience. A well-chosen, relevant question evokes an immediate response, involves the audience, breaks down barriers, and gets the audience thinking about how your message applies to them.


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