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Internal Linkages

You'll be building your presentations using the key elements contained in the Story Form. Consider these elements as building blocks, and that these blocks need mortar to hold them together. The glue is a set of narrative tools called linkages: meaningful verbal transitions from one slide to the next and from one part of the presentation to the next.

The importance of linkages is best illustrated by returning to the investment banking conferences that I first described in Chapter 4. I attend these conferences because they let me observe many presentations in a short time. At each conference, I get to see dozens of executives, each of them experienced, poised, and confident speakers, make their management presentations. Yet I see the lion's share of them proceed through each presentation in the same manner: they click to a slide on the screen and say, “Now I'd like to talk about … ” and then they talk about that slide. Then the presenter clicks to the next slide and says, “Now I'd like to talk about … ” and they talk about that slide. A click to the next slide, and the presenter says, “Now I'd like to talk about … ” and so on, throughout the presentation.


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