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Chapter 10. Bringing Your Story to Life > Verbalization: The Magic Ingredient

Verbalization: The Magic Ingredient

Verbalization means turning your outline into a full-fledged presentation by practicing it beforehand. Speak the actual words you will use in your presentation aloud, accompanied by your slides. Do it just the way you will do it when you are in front of your intended audience. A truly effective presentation is practically impossible without this magic ingredient

Yet many of my business clients are reluctant to verbalize during our sessions together. Some claim that the presentation isn't “baked” yet, unaware that Verbalization will move the baking process along. Others feel self-conscious or uncomfortable about “performing” in front of others. Still others view Verbalization as too elementary. Whatever the reason, they try to short-circuit the process, often assuring me, “Oh, don't worry. I'll rehearse my presentation before I have to deliver it, and it'll be just fine.”


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