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Lesson 10. Visual Aids - Pg. 41

41 Chapter 10. Visual Aids In this lesson you learn the uses of visual aids and the fundamentals of developing effective ones. In the past decade, speakers have relied on more and more visual aids to present their information. The first visual aid goes up to introduce the topic of their presentation and it's followed by a lengthy series of visuals, each one repeating almost word for word what the speaker is telling his audience. This is a clear case of role reversal: The overhead projector is now the presenter, and the speaker has become the aid. Good speakers recognize that they need very few visual aids to make their key points. In fact, Louis Gerstner, the chief executive of IBM, speaks to analysts and investors every year without using any visuals. It's just Gerstner onstage, sitting on a stool, with a glass of water beside him. As one analyst commented: "It's a performance worth seeing." Of course, visual aids can be used effectively. They can make a point better than you can make it verbally, or present complex data in a way that makes it much clearer to your audience. The key is: Less is more. Don't clutter up your presentation with visual aids just because "they're there." Use