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Lesson 20 - Pg. 93

The Speaker's Notebook Yes Yes Yes Yes Yes Yes Yes No No No No No No No You developed a clear central message for the meeting. You wrote out an agenda and circulated it in advance. You invited only those people who were absolutely necessary. You set strict time limits and kept the meeting short. You infused the meeting with energy. You encouraged participation, but kept the meeting on track. You ended the meeting with an action plan. 93 Lesson 20 Mastering the Media Interview:____________________ Yes Yes Yes Yes Yes Yes No No No No No No You delivered your central message. You remembered to wear appropriate attire. You looked at the interviewer, not at the camera. You answered with specifics, avoiding jargon and unsupported claims. You handled the questions calmly and didn't overreact or become emotional. You used energy to enhance your message. Lesson 21