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Lesson 20. Mastering the Media > Use All Your Skills - Pg. 80

Mastering the Media 80 Problem One: You're Asked a "Zinger" If the interviewer asks you a tough question, don't overreact. Before you answer the question, an- alyze it in your mind. If necessary, ask the interviewer for clarification and for the grounds on which he or she is basing the question. Try to throw it back in the interviewer's court before you begin your answer. Then rephrase the question to neutralize it, if necessary, and provide an answer. Problem Two: You Don't Know If you don't know the answer to a question, there's nothing wrong in admitting that you're not the expert on the subject. Suggest someone the reporter might contact for the best information. Above all, don't try to wing it. The interviewer, who probably knows the answer, may point out your mistake and embarrass you on camera. Problem Three: You Make a Mistake If you make a mistake, don't be afraid to say so in the middle of the interview. Then go back and correct yourself. No one is expecting you to be perfect. But if you leave an incorrect impression in the mind of the interviewer or the television audience, it may hurt your message and your organi- zation. Problem Four: You Question the Question If you think the interviewer's question is not quite right, restate it more clearly, or mention a related question that you feel is closer to the mark and answer it.