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Lesson 20. Mastering the Media > Answer Questions with Care - Pg. 79

Mastering the Media 79 Answer Questions with Care Once the interview begins, there are some key points to keep in mind. Whether you're on camera or being interviewed in person or over the telephone, they'll help make your interview a success. · Most reporters are smart, outgoing people who want you to be a good interviewee. You'll get along fine as long as you're open and straightforward. · Fill your answers with specific examples and anecdotes that illustrate your key ideas. Interview- ers appreciate anecdotes because they add texture to a story. · "No comment" is never a good answer. If you don't want to answer a question, say so, and explain why. Example: "It's up to the courts to decide, and it would be inappropriate for me to make a public statement." · Avoid convoluted, jargon-filled language, and don't make any claims that you can't support. · Look upon the interview as a business meeting, not a combat situation, and act as you would in any business setting. Caution Accentuate the positive.Don't try to knock down someone else's position during an inter- view. Instead, concentrate on making your own case as strong as possible. Remember that you can do much more than just avoid mistakes; you can successfully promote your central message. Be Prepared for On-Camera Interviews On the day of a television interview, wear traditional, conservative clothing. Avoid a white blouse or