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Lesson 3. Know Your Listeners > Give Them the Meaning - Pg. 12

Know Your Listeners 12 The speaker had violated a cardinal rule of good presentations: Always put yourself in the shoes of the listeners and give them the type of talk you would want to hear. Ask yourself how your words would sound to you if you were listening to them. Then decide what you're going to say and how you'll say it. Give Them the Meaning Perhaps you're familiar with the acronym WIIFM. It stands for "What's in it for me?" That's the key question on the minds of your audience as they sit down to listen to your central message. They want to know · · · · · How will it benefit me? How can I use this information in my job? Why is the central message relevant to my life? What does it mean to my future here? What is the impact of the message on how I do my job? Another way to describe WIIFM is the meaning of the message, which you can find out more about in the section in this lesson called "Begin with the WIIFM." The meaning of the message is how the central message relates to the listeners and what they're likely to get out of it. Plain English Make the Message Meaningful