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Introduction - Pg. ix

ix Introduction Presenting effectively can be a demanding task for many in the business world. Preparation time is often short, the information needed may not be complete, the objectives can be unclear, and you may be extremely nervous about the whole process. As a result, the talk may not be as effective as you and your listeners would like. The 10 Minute Guide to Business Presentations is designed to provide you with the information you need to make your presentations much better than they may have been in the past. Each 10-minute lesson provides the essential information to make that par- ticular segment of your presentation more effective. By completing the work sheets in Appendix B, "The Speakers Notebook," you'll be ensured a full understanding of the concepts before you put them into practice. In addition, this book makes use of three icons that help you to find the information you need: Tip Tip icons give you a different perspective on what has been said, to get you thinking. Plain English Plain English icons provide definitions of terms that might be new to you. Caution Caution icons warn you of potentially tricky or dangerous pitfalls. When you've completed the book you'll be more knowledgeable and better able to deliver effective business presentations to your peers, supervisors, and the customers your company serves. As you become more skilled you'll be a better professional and a more valuable contributor to your company. Improving your presentation skills is a worthwhile pursuit that will only result in better things hap- pening for you. Good luck, and let me know if there are any questions I can help you with. About the Author George J. Kops founded Focus Communications International in 1985. The company works with clients to improve their communications skills, enabling them to become more effective communi- cators and better able to persuade. The wide range of clients George has worked with have suc- cessfully used his methods to improve their oral and written presentation skills, which has helped them to advance their careers and business enterprises through better personal communications. George Kops can be reached by phone at 203-966-0282, by fax at 203-966-1949, and by e-mail at <>.