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Lesson 2. Define the Central Message > Present Your Central Message - Pg. 7

Define the Central Message 7 The central message should be clear and simple. No one in the audience should come away having missed it. Highlight Your Central Message It's important not to confuse your central message with the subject of your presentation. The subject is usually a large circle of information. An example of a subject might be improving customer service in your department. That's a large subject, and there are many things you might talk about during your presentation. Your job is to focus on a single point within that subject; call it a point of light in the circle if you like. That point is your central message. It's what you want to say about the wide subject of improving customer service. For example, your central message might be: We need to hire three more customer service repre- sentatives; or, we need to streamline our database so we have more information about each of our customers; or, we need to answer each customer's call by the second ring. Of course, delivering a central message usually requires that you take a position and even stick your neck out. But that's often what it means to be a successful speaker. Try this exercise. Select two of the following subjects and develop a central message around each of them. · · · · · Your organization's niche in the marketplace The company's earnings in the most recent quarter Your organization's Web site The current method of giving performance evaluations An on-site day care center for employees