Share this Page URL

Chapter 8. Types of Speeches > A-to-Z Speeches - Pg. 62

Types of Speeches 62 Sales Presentations Sales presentations can be direct or indirect . Direct sales presentations have three basic aspects: · A hook that grabs the audience's attention · A list that provides your audience with the facts · A handle that gives your audience a reason for supporting your idea Indirect sales presentations have eight basic steps: 1. 2. 3. 4. 5. 6. 7. 8. Analyze the audience. Establish common ground. Define the problem. Explain how your proposal will solve the problem. Show how the advantages outweigh the disadvantages. Acknowledge and deal with changing needs. Summarize benefits. Give the audience directions for action. See Chapter 21 for a detailed description of direct and indirect sales presentation techniques. Toasts and Roasts When toasting or roasting a person, open with an overview of the meeting's purpose. Follow this by