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Chapter 21. Persuasive Speeches > Nominating a Candidate - Pg. 178

Persuasive Speeches Direct Appeal 178 E l e c t i o n C a m p a i g n 1. 2. 3. Tell the audience what you want. Give them the information they need to act on your request. Tell the audience what you want. "Elect me." "We're paying too much in taxes. I can lower taxes." "Vote for me." But people don't make decisions based on logic alone. Emotional appeals make the audience want to do what you ask. When combined with direct requests, emotional appeals make surprisingly strong election campaigns. Think of the drunk driving and adopt a foreign child campaigns. Nominating a Candidate A speech to nominate a candidate has two aims: to explain why your candidate is qualified for a