My Way or the Highway: Speaking to Persuade 73 So how can you search the Web for information to use in your speeches? You have several different ways at your fingertips, each of them surprisingly easy. Here's how they work. 1. Search engines, which use keywords, help you locate Web sites. Type in a keyword, and the search engine automatically looks through its giant databases for matches. The more narrow the phrase, the better your chances for finding the precise information you need. For example, if you're interested in getting information about a college where you'll be speaking, don't use "college" as a keyword--you'll get millions and millions of responses. Instead, name the specific college, such as "The State University of New York at Farmingdale." This will send to you the precise Web page you need. It's crucial that you type in the Web address exactly as it appears. Pay special attention to periods, capital letters, and lowercase letters. If you are off by so much as a capital letter, you won't reach the site. So if you're not getting anywhere with your search, check your typing for spelling and accuracy. The acronym WAIS (pronounced " ways" ), which stands for "Wide Area Information Service," enables you to search for key words within the actual text of Web documents. This increases your chances of determining whether a document you've identified contains information on your topic. Newsgroups are comprised of people interested in a specific topic who share information electronically. You can communicate with newsgroups through a Listserv (an electronic mail- ing list for subscribers interested in a specific topic) or through Usenet (a special-interest newsgroup open to the public). E-mail, or electronic mail, allows you to communicate electronically with specific people. Senders and receivers must have an e-mail address in order to send mail back and forth. 2. 3. 4.