Share this Page URL

Chapter 33. Last Licks > Speaker's Bureaus - Pg. 272

Last Licks 272 Class Act Today, beautiful brochures can be prepared in-house on computers using widely available and afford- able desktop publishing applications. They're cheap, too. Many companies publicize their speaker's bureau through brochures. The brochure should list the topics your speakers will discuss, the members, and their credentials. Include some jazzy graphics, snappy copy, and you're all set. Distribute the brochure to all relevant organizations in the area. Target the groups who would be most interested in your speakers--and who can do your company the most good. Possi- bilities include the local Chamber of Commerce, parent-teacher organizations, service groups such as Rotary International, and religious groups. Be sure to mail copies of the brochure and a press release to the newspapers as well. Evaluation.How can you tell if your speakers are effective? Consider using an evaluation form. Speakers can distribute these to the audience at the end of their presentations. The evaluation forms should be easy to complete. Here's a model you can use: (see page 330) Audiences.At first, you might find yourself sending your speakers to just about any forum, just to get some publicity. But as the word gets out, you'll be able to more closely match the needs of your organization to the needs of your prospective audiences. Consider these ques- tions when matching speakers to audiences: · Is the meeting the appropriate forum for your organization's goals? · Do your speakers meet the profile of the speakers usually sent to this organization? · Does the size of the audience justify the expense of sending the speaker? · Who else will be on the agenda? Do you want your speaker grouped with others on this agenda? 5. 6.