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Chapter 31. Dress and Grooming > Dress for Success - Pg. 257

Dress and Grooming 257 Dress for Success Costly thy habit as thy purse can buy, But not expressed in fancy; rich, not gaudy, For the apparel oft proclaims the man. -- Hamlet , Act I, scene iii Shakespeare was right: Clothes do make the man--and the woman. Speakers are often judged as much by how they look as by what they have to say. Yes, we may be a shal-low species overly concerned with appearance, but that's the truth of it. You've got to look the part to play the part. When you deliver a speech, your overall appearance should suit each of these considerations: · · · · Personal style Purpose Audience The occasion at which you're speaking Certain colors and styles of clothing are considered more professional and credible than other styles. Furthermore, your choice of clothing says a great deal about your attitude toward your listeners and how much importance you attach to the speech itself. Speakers who radically violate the audience's expectations concerning clothing are giving themselves a real handicap. Put enough time into planning your clothing so that it reinforces the positive impression you wish to create. Follow these guidelines: