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Chapter 32. Delivery > I Should Have Stayed in Bed - Pg. 265

Delivery 265 Along with enthusiasm comes audience rapport. Establish a link with the audience as soon as pos- sible. Your audience has already formed an opinion about you from your appearance and the host's introduction, but you need to strike a chord with the audience that immediately sets up a bond. For example, President Kennedy once won over a French audience by announcing, "I'm the gentleman who accompanied Mrs. Kennedy to Paris." I Should Have Stayed in Bed An important aspect of staying in charge is dealing with problems without becoming rattled. Few speeches ever go exactly as planned, no matter how meticulous your preparation. Audiences tend to be sympathetic and receptive to speakers who deal with problems as they happen and keep on going. They lose patience with speakers who can't cope with problems. As a result, you have to know how to deal with problems, obstacles, and even emergencies. Encores and Exits Memory, the process of storing and retrieving information in the brain, has four distinct varieties: recollection, recall, recognition, and relearning. Recollection involves reconstructing events or facts by using cues. Recall is actively remembering something from the past. Recognition refers to the ability to correctly identify previ- ously-encountered stimuli. Relearning shows the effect of memory, since familiar material is often easier to