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Chapter 16. Body Building > Go with the Flow: Transitions - Pg. 134

Body Building 134 To be most effective, testimony should come from a recognized expert or authority. It's not enough that you know the authority--the audience must recognize the person as well. Also, if the testimony is overly influenced by personal interests, it will appear prejudiced and weaken your credibility. As you present testimony, state the person's name and qualifications so that your audience can be sure of the authority's specific expertise in the subject area. Go with the Flow: Transitions No matter which method you use, make sure that your ideas are arranged logically and smoothly. As you move from one point to the next, give your listeners some clear toeholds so they can easily follow your points. Information that may seem evident to you may be muddy to your audience; leaps of logic that appear perfectly reasonable when you wrote them may leave your audience stranded in mid-air. Never assume that your audience will see the connections that you see between arguments, facts, and anecdotes. Lead your audience from point to point, example to example, and issue to issue. Your goal is to create your conclusions for your audience. A speech is logical and coherent when its sentences and ideas are related to each other. You typically make decisions about coherence after you write the first draft of your speech, when you begin to see how the ideas fit together. One of the best ways to make it easy for your audience to follow your points is to include transitions --words and phrases that signal how ideas are connected. Each transition shows a specific relationship between ideas. The following chart lists different kinds of transitions you can use to convey different kinds of relationships between ideas. Talk Soup