Are We There Yet?: Conclusions, Revisions, and Titles 139 The company received a bill for $50,000 from the engineer for his service. They demanded an itemized accounting of his charges. The engineer responded briefly: One chalk mark $1 Knowing where to put it $49,999 Your conclusion may be the only part of your speech that people remember, so it's crucial that you make it memorable--in other words, put the "x" in the right spot. And as with every other part of your speech, writing a good conclusion requires a lot of effort. In this chapter, you'll learn how to end a speech with power and assurance. You'll also see how revising and editing can help you avoid making mistakes during showtime. Finally, you'll learn how to select a suitable--and memorable--title. End Game A conclusion has three main goals: · To restate the main points you made in your speech · To focus on your desired response · To leave the audience with a sense of completion Let's take a look at each purpose in detail. To be effective, the ending of your speech should make your point clearly and forcefully. To do so, it often sums up the individual subpoints you've made in the body of your speech. The summary can hammer home your point, or it can be more subtle--but it must reinforce the purpose of your speech.