Are We There Yet?: Conclusions, Revisions, and Titles · · · · Illustration Inducement Quotation Summary 140 It's rare that these methods are used in isolation: Adept speechwriters often combine two or more methods. For example, quotation works extremely well with summary and appeal; an inducement is sometimes prefaced with a summary. Nonetheless, the following sections present these methods one at a time. That way you'll be able to pick out the specific elements of each conclusion. However, notice that some of the examples do indeed combine methods--just as you will, if they serve your purpose and audience. Help Me, Rhonda: Using Appeal Speech of the Devil Remember that your speech is being written to be heard, not read, so write for the ear, not the eye. Speech is straightforward and conversational, so it calls for short, familiar words, active verbs, personal pronouns, con- tractions, and subject-verb-object order. You can even use incomplete sentences if they convey your meaning well. Using the appeal technique allows the speaker to directly remind the audience of its responsibilities to take action or to follow a specific belief. To be successful, the appeal must be powerful and commanding. Folded within it should be the main ideas that support the reason why the appeal is valid. Here's how the famous abolitionist William Lloyd Garrison ended his 1831 appeal to abolish slavery. Notice that he gives his listeners a specific direction to follow by describing exactly what he wants them to think and do. Garrison uses strong, biblical diction to marshal the forces of right on his side. What then is to be done? Friends of the slave, the question is not whether by our efforts we can abolish slavery, speedily, or remotely--for duty is ours, the result is with God; but whether we will go with the multitude to do evil, sell our birthright for a mess of pottage, cease to cry aloud and spare not, and remain in Babylon when the command of God is "Come out of her, my people, that ye may not be partakers of her sins, and that ye receive not her plagues." Let us stand in our lot, "and have done all, to stand." At least, a remnant shall be saved. Living or dying, defeated or victorious, be it ours to exclaim, "No compromise with slavery! Liberty for each, for all, forever! Man above all institutions! Picture Perfect: Using Illustration An illustration is a detailed example of the idea or statement you're supporting in your speech. When you give an illustration, you're recounting an incident to make a point. To be effective, the illustration must be vivid and memorable. Recall that illustrations can be true or hypothetical. (True illustrations are called facts. )