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Chapter 3. All the World's a Stage > So Why Do This to Yourself? - Pg. 18

All the World's a Stage 18 Encores and Exits Think you're going to make a hash of it when you get to the podium? The Reverend William Archibald Spooner, the dean of New College, Oxford, was a learned man, but not spell woken, or well spoken. "We all know what it is to have a half-warmed fish inside us," he told an audience, meaning to say, "formed wish." He once explained to his listeners, "The Lord is a shoving leopard," meaning, of course, a "loving shepherd." His mis- takes were so famous that they came to be known as "Spoonerisms." The scientific name for this speech affliction is metathesis, the accidental transposition of letters of syllables in a sentence. Reach Out and Touch Someone The way we interact with other people in both our personal and public lives has very little to do with the written word: It's almost totally based on speaking. Yet, very few people actually stop to consider how important the way they speak is to every aspect of their lives. When I realized the importance of improving my ability to speak in public, I turned to formal education and training. The fact that you're reading this book shows that you've reached the same conclusion I have: Powerful public speakers are made, not born. Public speaking can be powerful in promoting your organization or building your practice. As a marketing tool, public speaking is one of the best ways to attract new clients and customers, and to