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Chapter 3. All the World's a Stage > The Leader of the Pack - Pg. 21

All the World's a Stage 21 2. Twain was exaggerating to make his point, but not by much. Reading widely will help you gather the information to make your speeches successful. However, you don't have to wait a long time to give a speech. One of the skills you'll learn in this book is how to get the facts you need to make your point. Various research techniques are covered in depth in Part 2, "It's All in the Planning." Preparation.There's no substitute for doing your homework. The more background work you do, the more you'll be convinced that your speech is good--and it will be. Work and rework your speech until it is entertaining, important, and meaningful. All good speech writers will tell you that there's no such thing as good writing--only good rewriting. Speech of the Devil Beware! In most instances, oral channels of communication are better than written channels for group decision making because they allow misunderstandings to be rectified much more quickly. Oral com- munication also seems more personal, which offers another big advantage in business. 3. Language.Powerful speakers use language skillfully. A speaker's choice of words can make the difference between a good speech and a great one--or even between failure and success. Unfortunately, learning to choose the best words to suit the occasion and the audience is one of the most difficult tasks a speaker faces (and you thought it was actually getting up to speak!).