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Chapter 3. All the World's a Stage > So Why Do This to Yourself? - Pg. 19

All the World's a Stage 19 Okay, I know that the idea of speaking in public still doesn't thrill you. You're probably even muttering in despair, "I'll never be able to do this." But you're starting off with much more on your side than you might realize. Speech plays an all-pervasive role in our lives. Without words and the power to voice them, it is very difficult to complete our daily routines effectively. Speaking well affects our ability to apply for a job, plan or take a trip, elect public officials, argue for a raise, or even argue in general. Knowing how to speak with power helps us tell our doctor where it hurts, dine with a friend or business associate, and choose a career. No matter what your occupation, your success depends in part on your ability to speak well. For example, people select doctors, dentists, real estate brokers, financial advisors, and lawyers not only on the basis of their professional competence, but also on the basis of how well they "click" or relate to each other. Anyone who has to deal with the public, from salespeople to stockbrokers, and from servers to supervisors, has to establish rapport with the people they deal with in their jobs. This rapport is established through speech. Making the Cut The difference between success and failure is often the ability to communicate clearly and effec- tively. Never has this been more true than in today's competitive business climate. One of the most outstanding examples of a contemporary person who has achieved success because of his speak- ing skills is Lee Iacocca. Speech of the Devil