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Chapter 25. A Thousand Words: Visual Aids > Show and Tell Time - Pg. 211

A Thousand Words: Visual Aids 211 So far, I've discussed only the audible aspect of your speech. Equally important--and sometimes even more important--are the visible parts of your presentation: visual aids . The right image can convey your meaning with great effectiveness and might even linger in your audience's mind after your words have faded to make your speech truly memorable. People process information through their eyes as well as their ears. Unfortunately, too many people don't use visual aids correctly when they deliver a speech. As a result, what was planned to help communication ends up harming it. Of course, that won't happen to you--not if I have anything to say about it! In this chapter, you'll learn the basics of creating and using visual aids to enhance your speeches. The chapter opens with a detailed explanation of when and why you should use visual aids. Then comes a list of dos and don'ts to give you a clear understanding of ways to make visual aids work for you. And since using visual aids is such a crucial aspect of successful speeches, the fol- lowing chapter covers how to integrate each visual aid, step-by-step. Show and Tell Time Visual aids consist of charts, graphs, maps, handouts, models, objects, photographs, posters, slides, videotapes, movies, diagrams, audiotapes--in other words, any additional visual aspect of a speech presentation. Why are visual aids so important to successful speeches? For starters, the right visual aid reinforces your main ideas and examples. It also helps to explain information that is difficult to visualize, such as the shape of an unfamiliar object. In fact, the right visual aid can introduce something your au- dience has never seen (such as a new invention), help you explain technical or unusual terms, and guide your listeners as they compare new as well as familiar information.