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Developing Effective Feedback Skills

Developing Effective Feedback Skills

You can avoid common feedback mistakes by learning how to communicate important information about performance to subordinates, peers, or superiors in a way that helps them hear what you are saying and helps them identify ways in which they can improve. During the course of giving feedback to tens of thousands of people over many years, CCL has developed a feedback technique we call SBI, shorthand for Situation-Behavior-Impact. Using this technique, which CCL teaches to thousands of managers every year, you can deliver feedback that replaces personal attack, incorrect judgments, vague statements, and third-party slights with direct and objective comments on a person’s actions. Hearing this kind of feedback, the recipient can more easily see what actions he or she can take to continue and improve performance or to change behavior that is ineffective or even an obstacle to performance.

The SBI technique is effective because it’s simple. When giving feedback you describe the situation, you describe the behavior you observed, and you explain the impact that the behavior had on you. Simple, direct, and effective—if you learn the three steps and practice them regularly. In the following pages, we will show you how to use each component of the SBI approach.


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