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Chapter 8. Using Media to Support Learning

Chapter 8. Using Media to Support Learning

What’s Inside This Chapter

In this chapter, you’ll learn:

  • The factors that affect the use of media in a learning event

  • Which media are most appropriate for each factor

  • Tips for using each type of media.


Have you ever seen one of those Superbowl Sunday television commercials that was memorable and that you really liked—because it was exceptionally funny or touching—but later couldn’t even remember what product was being advertised? That’s the potential pitfall in using media in the learning environment as well. What you want the learners to remember and use is the content of your course, not the flashiness of your media. Your course is never about the media you use, no matter how colorful, arresting, or technologically advanced. It’s about the learning. The media that you use support and augment the learning.


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