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Part I: Storytelling in the Workplace

Part I: Storytelling in the Workplace

Why storytelling? Nothing else worked. Charts left listeners bemused. Prose remained unread. Dialogue was just too laborious and slow. Time after time, when faced with the task of persuading a group of managers or front-line staff in a large organization to get enthusiastic about a major change, I found that storytelling was the one thing that worked.”

—Stephen Denning, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations



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