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Part I: Storytelling in the Workplace > Summary: Putting Stories to Work

Chapter 2. Summary: Putting Stories to Work

From books, television, movies, and more, stories fill our world. Writers and reporters comb the headlines and eavesdrop on conversation, looking for a juicy story. A juicy story is one that meets the needs of the audience. It makes them feel refreshed and energized. It is a story they remember—which makes your message more memorable too.

As you have learned in this part, stories can help you make an impression, no matter what your situation or position. And that impression can work overtime on your behalf.


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