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Today is a challenging time for businesses. It is no longer possible to do “business as usual” and survive. Companies have become global, customers are more demanding, and technology is creating constant change. New companies start up daily, established companies are sold or restructured, entire industries can disappear overnight as economies fluctuate or products become obsolete. Every employee, every employer, every company, and every industry is looking for a competitive edge.

That’s where storytelling comes in. We tend to think of a story as something told to small children to relax them before bedtime. In fact, this is an example of storytelling, but a story is much more. Storytelling is a simple and effective business tool everyone from management to maintenance, from service to sales, can use.

Are you surprised? Are you thinking, “No way!”? Are you wondering how something so elementary can benefit multimillion-dollar organizations? Then read on, because this book is written for every person who works in a company and wants to:

Be more productive

Reach more people (customers, co-workers, even stockholders) on a personal and emotional level

Be seen as an effective communicator and workplace leader

Get ahead and be recognized, admired, and heard

Storytelling is becoming an increasingly important component of business communication. A growing number of corporations see storytelling as an effective tool for communication and knowledge management. Eastman Chemical, IBM, Walt Disney Imagineering, Ernst & Young, Hewlett-Packard, and Capital One are among the many companies training employees to apply storytelling to business concerns.

In today’s fast-moving environment, where you often have only minutes to connect, using stories helps you make a memorable impression quickly and you become a more unrivaled communicator.

This shouldn’t be hard because you are a natural storyteller. To tell good stories:

You do not need to have a great voice

You do not need a large vocabulary

You do not have to be a trained or dynamic speaker

You do not have to live an extraordinary and action-packed life (but it is okay if you do)

You do not need to have formal leadership status

You just need to be natural, open, and willing to communicate honestly. If you are willing to give it a try, this book will show you the way. We would love to hear about your story successes. Share how, when, and where you used a personal story at work. Send us an e-mail at ideas@TheCreativityConnection.com.

Deborah Shouse Ron Zoglin Susan Fenner

  • Creative Edge
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