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Chapter 4. Knowing Your Audience > Finding Common Threads Among Audience Member...

Finding Common Threads Among Audience Members

Knowing what audience members have in common helps you tailor your story specifically to them. For example, Paula was facilitating a meeting of customer relations managers. From asking questions about her audience, she learned:

Eighty percent were women

Fifty percent were between the ages of 30 and 45

Seventy percent were parents

All had been managers for at least two years


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