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Chapter 23. Writing to Specific Styles > Enticing the Idea Style

Enticing the Idea Style

Emphasize theories, exchange of ideas, innovation, creativity, and novelty.

Elite Travel Agency

333 California Street

San Francisco, CA 94111

April 19, 20XX

Ms. Kathleen Atwood

204 London Street

Oakland, CA 94605

Dear Ms. Atwood:

If you don’t like romance, beautiful places, and friendly people, stop reading now.

On the other hand, if you would enjoy the exhilaration of bicycling through green pastures and rustic villages, if you want to be welcomed with open arms by people known for their warm hospitality, then a guided tour through Ireland, one of Europe’s friendliest and most breathtaking countries, is for you.


bicycling on well maintained trails,

stopping at historical battlegrounds,

enjoying incredible views of castles,

visiting villages where old Irish tales come to life.

Each day we’ll stop, tired and happy, at favorite bed and breakfast inns for delicious meals, hot baths, and luxuriating sleep.

Elite Travel is offering discount prices for people like you—people who would like to experience an adventure of a lifetime. Prices for 10-day tours are $3,979, including airfare, bike rental, three meals per day, and lodging.

If this sounds good, call us toll free today at 1-800-555-0900 before this offer expires on April 30. Join us for a vacation that you’ll talk about for years. Don’t miss out! We’re going to have a terrific vacation, and we’d love to have you along.


Dan Edwards



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