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Chapter 23. Writing to Specific Styles > Appealing to the People Style

Appealing to the People Style

Emphasize social processes, interactions, communication, and teamwork.

Elite Travel Agency

333 California Street

San Francisco, CA 94111

April 19, 20XX

Ms. Kathleen Atwood

204 London Street

Oakland, CA 94605

Dear Ms. Atwood:

If you don’t like romance, beautiful places, and friendly people, stop reading now.

On the other hand, if you need to get away from the pressures of work, and you would enjoy the exhilaration of bicycling with other enthusiastic travelers through green pastures and rustic villages, if you want to be welcomed with open arms by people known for their warm hospitality, then a guided bicycle tour through Ireland, one of Europe’s friendliest and most breathtaking countries, is for you.

Elite Travel is offering discount prices for people like you—people who would like to experience a new culture at unbeatably low prices. Prices for 10-day tours are $3,979, including airfare, bike rental, three meals a day, and lodging.

Throughout this tour we will bicycle on well-maintained trails, stopping at historical points of interest with incredible views that include castles, battlegrounds, and villages where old Irish tales come to life. Each day we’ll stop, tired and happy, at favorite bed and breakfast inns for delicious meals in a family atmosphere, hot baths, and luxuriating sleep.

If this sounds good, call us toll free today at 1-800-555-0900 before this offer expires on April 30. Join us for a vacation that you’ll talk about for years. Don’t miss out! We’re going to have a terrific vacation, and we’d love to have you along.


Dan Edwards



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