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Chapter 23. Writing to Specific Styles > Adapting to the Action Style

Adapting to the Action Style

Emphasize action, doing, achieving, getting things done, improving, and solving problems. Get to the point quickly. Don’t waste their time. Be clear and specific.

Elite Travel Agency

333 California Street

San Francisco, CA 94111

April 19, 20XX

Ms. Kathleen Atwood

204 London Street

Oakland, CA 94605

Dear Ms. Atwood:

Get away from the pressures of work. Recharge your batteries. Do it today. Right now.

  • Bike through Ireland.

  • Stop at castles and battlegrounds.

  • Work up an appetite for excellent meals.

  • Revel in hot baths and down comforters.

  • Gear up for the next day’s trek.

Elite travel is offering busy people who like action and luxury— people like you—a travel package that costs so little you won’t be able to pass it up.

You can join us for a 10-day tour, including airfare, bike rental, three meals per day, and lodging for only $3,979.

If this package sounds good, call us today. 1-800-555-0900. This offer expires on April 30. Don’t miss out.

You’ve worked hard. You’ve earned it.

Sincerely,

Dan Edwards


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