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Part IV: Writing for Special Circumstanc... > Using the Motivated Sequence Outline

Chapter 17. Using the Motivated Sequence Outline

When you are preparing a persuasive letter, report, or speech, the Motivated Sequence Outline is an effective tool for organizing your points. To be effective, persuasive letters must include the following five steps:

  1. Get readers’ attention

  2. Show readers how a problem affects them

  3. Solve the problem

  4. Explain what your solution will do

  5. Encourage readers to adopt your solution


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