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Chapter 16. Writing Persuasively

Some people avoid using the word persuasion because it conjures images of manipulation and deceit. This is unfortunate because most communication is persuasive. Anytime you influence or affect people, you are being persuasive. And everything you write in business—memos, invoices, or client proposal letters—affects the reader.

This section provides information on communicating persuasively and offers you an opportunity to write a persuasive letter using the skills you have acquired in this book.


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