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Chapter 17. Using the Motivated Sequence... > Drafting a Letter with the Motivated...

Drafting a Letter with the Motivated Sequence Outline

The following letter exemplifies how the Motivated Sequence Outline was used to draft a letter to attract customers to Elite Travel Agency for vacation planning.

Elite Travel Agency

333 California Street

San Francisco, CA 94111

April 19, 20XX

Ms. Kathleen Atwood

204 London Street

Oakland, CA 94605

Dear Ms. Atwood:

(Attention) If you don’t like romance, beautiful places, and friendly people, stop reading now.
(Need) But if you need to get away from the pressures of work ... if you would enjoy the exhilaration of bicycling through green pastures and rustic villages ... if you want to be welcomed with open arms by people known for their warm hospitality ... then a guided bicycle tour through Ireland, one of Europe’s most breathtaking countries, is for you.
(Satisfaction) Elite Travel is offering discount prices for folks like you who wish to spend a splendid summer vacation experiencing a new culture in a foreign land—at prices so low you can’t afford to pass it up. Prices for 10-day tours begin at only $3,979, including airfare, bike rentals, three meals a day, and lodging.



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