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Chapter 10. Using E-Mail Effectively > Write Informative Subject Lines

Write Informative Subject Lines

We often screen our e-mails by scanning subject lines. Readers may discard (without reading) messages that do not seem relevant or clear. To get your e-mails read, use “Request to reschedule meeting” or “How Project XYZ will save $500K per year.” These specific subject lines communicate your message, even if the recipient does not read the entire e-mail.

When you reply to an e-mail, change the subject line, if necessary, to communicate more directly. Reply to “Request to reschedule meeting” with “Meeting rescheduled to May 31,” or respond to “How Project XYZ will save $500K per year” with “Okay, I’m sold: Let’s do Project XYZ.”


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