• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Part V: Know Your Audience > Identifying Communication Styles

Chapter 18. Identifying Communication Styles

Before you begin to write, you must consider your audience. If you have some insight into the personality of your reader, you will have the opportunity to tailor your writing to make it compatible with that personality. What could be more flattering to readers than to receive a letter or memo written with them in mind? The addition of a human element is so often missing in the business world.

Tailoring your writing to specific personality types begins with identifying the four general communication styles, based on Carl Jung’s theory. These styles are:


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint