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Chapter 5. Write to Sell with a Five-Ste... > The S.A.L.E.S. Model in Writing

The S.A.L.E.S. Model in Writing

The five-part S.A.L.E.S. model can be applied in written communication the same as in a classic face-to-face sales presentation, as you will see in the e-mail message below. Write the meaning of each letter of the S.A.L.E.S. acronym. Then, using this completed model as a memory device, circle the word in the sample e-mail on the next page where the writer begins each step and label it with the appropriate letter.

  S________________________________________________________________
  You... (S)
  A________________________________________________________________
  Thanks...(A)
  L________________________________________________________________
  Bridget... (L)
  E________________________________________________________________
  I... (E)
  S________________________________________________________________
  If... (S)




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