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Chapter 5. Write to Sell with a Five-Ste... > Sign Off with an Either/Or Call to A...

Sign Off with an Either/Or Call to Action

The assumptive close is well known in sales circles. At the end of a pitch about computer training, for example, experienced customer service representatives steadfastly avoid asking whether or not you want to register for a class. Instead, they ask whether you prefer classroom or e-learning, short-term immersion or long-term curricula, college credits or continuing education units. As a writer, you should also dream up alternatives available to your readers.

“Sessions will be offered at 11:00 A.M. and 3:00 P.M. Please let me know by the end of day tomorrow which session you plan to attend.”


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