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Chapter 5. Write to Sell with a Five-Ste... > Add the Background Essentials and Un...

Add the Background Essentials and Unique Features

Advertisements for products as varied as running shoes and eyeglasses carry details about who should use them, what the products are made from, when they will be available, where they can be bought, and why they are better than other similar products. As a writer reaching out to readers, you will become more effective by thinking through the same five Ws (what, who, when, where, and why) to sell your ideas.

“On Friday, October 15, our employee benefits manager will be here to explain the new healthcare plan, which become effective on November 1.”


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