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Chapter 11. Part 2 Summary

Put a check ( ) in the box next to ideas you intend to use in your next writing project:



Understand the five-step S.A.L.E.S. model and its application to writing.

Hook your readers with an attention-getting opener.

Describe the five Ws to explain your viewpoint.

Appeal to your readers’ needs to sell them on your idea.

Answer objections before they come up.

Ask readers to take action.



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