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Part II: Use the S.A.L.E.S. Model > Sign Off with an Either/Or Call to Action

Chapter 10. Sign Off with an Either/Or Call to Action

According to Robert W. Bly, author of Selling Your Services, inexperienced salespeople often forget to make a call to action. So they do not sell much. As a writer, you will fail to get approval for your ideas unless you similarly make a call to action. Even in brief e-mails, you have to close the sale.

You must “tell readers the specific action you want them to take and spell out the benefits they will receive if they respond now,” Bly writes. In writing, you can end your document with any of these techniques:


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