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Part II: Use the S.A.L.E.S. Model > Write to Sell with a Five-Step Formula

Chapter 5. Write to Sell with a Five-Step Formula

Converting classic sales principles into persuasive writing is what this book is all about. Whether you are selling widgets to customers or proposing a new company policy to the board of directors, you need to follow the same five-step S.A.L.E.S. model:

Start by getting your readers’ attention

Add the background essentials and unique features

List the benefits from your readers’ viewpoint

Evaluate and counter possible objections

Sign off with an either/or call to action


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