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Chapter 12. Understand Sensory Styles > Applying Sensory Style to Sales and Per...

Applying Sensory Style to Sales and Persuasion

In selling products and services, savvy salespeople tailor their pitches to the perceived sensory preference of their prospects. And when you write to sell, you can adapt the same techniques to fit the writing context.

If your appeal is to a single reader whose style you have identified, you can address your message to suit that style. More often, however, the audience for your written communication will be a mix of styles so you will need to appeal to all three styles.


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