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Hook Your Reader

Pretend you are a manager in the Human Resources (HR) department of The Cash Company, a financial services company that has major offices in New York, Los Angeles, Beijing, Singapore, Bangalore, and London. Nigel Whitethorn, the HR vice president, has asked you to recruit 12 members for a cross-functional committee to develop a new policy for rewarding people who provide beyond-the-call-of-duty customer service. The impetus for the change has been a growing number of complaints from many of the organization’s 100,000 employees about a lack of recognition of their contribution to the firm’s success. Your vice president wants the new committee to spend six months preparing a soup-to-nuts report into reward policies in other major global corporations. Among items to be considered are criteria, fairness, and value of the awards. The vice president is convinced that recognizing excellence is a key to retaining good people and continuing growth. Committee members will meet in each of the main offices, starting in New York with an introductory session and ending in London with publication of recommendations.

  Possible Techniques:

Ask a question.

Use the word “you.”

Make a startling statement.

Refer to a personal fact.

Quote well-recognized persons.

  Your opening statement(s):

___________________________________________________________________

___________________________________________________________________

  Below is a possible opening statement you might use in the scenario involving recruitment of the cross-functional team to prepare a report on rewarding employees who provide excellent customer service:

Interested in traveling around the world while making a valuable contribution to The Cash Company? Read on!




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