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Sell Your Own Idea

Now it is your turn to try your hand with the S.A.L.E.S. model. Think of a challenge you currently face in which you want to convince someone to adopt your idea, use your services, or even buy your product. A cover letter on a job application is one possibility. Or you may want to practice by writing a memo pushing for purchase of a new computer system.

Select an idea for the entire document. Fill in the outline. A hint: To get you started, leap into the middle or the end rather than the beginning.


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